改善
[“kai zen”]
At Kinda Creative, we are big believers in the idea of what the Japanese would call “kaizen” – literally “good change”- in practice, the idea of continuous improvement to every aspect of an effort.
In fact, we think that you can’t stop changing, because your customers never stop changing – and the pace of change in today’s world is breath-taking.
So, our approach is to foster long-term relationships where we work with our clients in a continuous circle of “listen-analyze-create-deploy-measure”. It’s a terrific way for us all to gain deep understanding of how your customers are responding to what you are doing, and it’s a great way for Kinda Creative to be deeply invested in the success of you, our clients.
We are not necessarily talking about massive overhaul, but rather incremental changes starting with those that are believed to return the most significant benefit. These changes could be to the way you present your brand, the way you operate some of your business processes, or the way you find and retain great employees.
It’s a journey that never ends, but one that gets easier when you know you are heading in the right direction. And that your team and your customers are coming along with you!