With friends like us, who needs…more friends?
We’re kidding of course. We’d like to help you reach the point where every one of your customers thinks your business is their best friend – and that it’s true! That your business understands their needs and desires and is committed to exceeding their expectations.
How to Make Friends
“Be yourself.” Done.
By being genuine, authentic, honest, and open about who you are, you attract the people that want what you’ve got, and you lay the groundwork for relationships based on shared values, needs, and wants.
But, how do you “be yourself” if you are a brand, a product, or a company? We think a useful way to approach this is to consider that your brand, your company, and your products and/or services have “personality” – or at least that they have attributes that your customers can react to. Be clear about what those attributes are. Celebrate and communicate the positive ones. Identify and relentlessly eliminate those that are not strengths.
Consider that your brand is really just what your prospects and customers think it is – no more, no less. It’s the emotional reaction somebody has when they hear the name of your brand, product, or company. And often, the strongest component of that perception is not analytical, it’s emotional. So, create emotional bonds with your target markets.
Reach your prospects where they live. And where you live.
No matter what your product or service, your consumers are moving at an unprecedented pace across many channels: your retail locations and your Web site, for example. They are wielding mobile devices and can use them to touch your brand while they are waiting in line, taking a break, riding a taxi or a train, a boat or a plane.
Meet them at their place. Reach out to them through whatever channels they use.
And, if you have retail locations, make sure they feel welcome there.